Competitive Products

Liscio /Shiseido Crystallizing Japanese Hair Straightening Competitive Products                           


YUKO SYSTEM of Japanese Straightening

Activator Solution Difference – While the main active ingredient is the same, YUKO system only has 1 solution strength, which doesn’t allow for customization for individual client’s hair.

No Protection Cream System – Yuko System doesn’t have the protection cream system so highlighted hair or hair that has been previously relaxed cannot be processed.


RUSK STR8 “Thermal Reconditioning”

Activator Solution Difference – Same thio based activator, however, it does not contain any heat protecting ingredients.  It is likely that hair sustains damage during the ironing procedure.

Iron Difference – Liscio Japanese hair straightening has a customized thermal iron for thermal reconditioning.  RUSK’s STR8 Iron doesn’t and its lack of temperature control doesn’t allow for processing of various hair types in different conditions.  This can lead to burnt hair.  RUSK’s STR8 Iron iron lacks an evenly heated plate, which lessens the effect of the ironing procedure.

No Protection Cream System – The RUSK STR8 System doesn’t have the protection cream system so highlighted hair or hair that has been previously relaxed cannot be processed.

I-Straight and Paul Brown

I-Straight and Paul Brown are similar to Rusk STR8 in their active ingredients and supporting products.  In comparing results and solution content, its comparable to the Liscio Japanese Hair Straightening variation system, however, the Liscio Japanese Hair Straightening system is still superior to these systems in a lot of ways due to its versatility and restoring formula.


BIO IONIC “Thermal Reconditioning”

Activator Solution Difference  – the main active ingredient is not thio.

Iron Difference
  – Uneven heating plate on its irons can cause damage to fragile hair during the thermal reconditioning.

Additional Maintenance  – Bio-Ionic clients are required to purchase a special brush and blow-dryer to maintain straight hair.